Influencing and Engaging Using Your Ideas, Stories, and Experiences

Are you using your own experiences and stories as a method of coaching, persuading,
or bolstering your messages? In business, our own experiences are a powerful and effective way to
engage listeners and readers, connect on a heart level, and foster trust. Add stories to your tool kit for
staff meetings, presenting to a council or board, delivering a report, or coaching.

Learning Objectives

  • Understand the basics of story structure
  • Gain techniques for telling short, impactful business experiences
  • Stir emotions and get others to support your projects and initiatives


  • Use your experiences to get your points across better
  • Lead, influence and persuade more effectively in your spoken and written presentations