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Communication: A Key to Customer Satisfaction, May/June 2015

Henry Ford, founder of the American automobile industry, said, “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”

Imagine your boss telling you, “You were late turning in your assignment, and when I read it, I realized you didn’t give me what I wanted.” What would your response be? You might take a deep breath and say, “I’m sorry for any inconvenience I caused you. I misunderstood your directions and the due date. I promise to deliver the corrected assignment to you right away.”

Consider the four basic needs of most customers:

To feel welcome and comfortable

To be heard and understood

To feel important and respected

To have their needs met

 

Read More Communication: A Key to Customer Satisfaction, May/June 2015

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May/June 2015 Newsletter